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Karenjit Clare BA (Hons) MA

Lecturer and Bye-Fellow of Girton College (Geography)

Economic Geography: the geographies of labour and work; socio-economic geographies of gender; creative industries; inequalities; social networks.

Biography

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Research

Gender inequality continues to exist in the contemporary labour market. Despite unprecedented numbers of women gaining professional positions in the city, men have, to a large extent, retained their old hegemonic dominance. My research examines gender inequality in the 'new economy', and specifically looks at gendered patterns of work in the advertising industry through a micro-level social network perspective. My work focuses on the advertising industry because it is an exemplar of a project-based creative industry in the 'new economy' where project work is becoming more common and careers are constructed as portfolios of previous experiences rather than life-time employment by one employer. In these creative industries, despite the rhetoric of flexibility, egalitarianism and non-hierarchial structures, I show how categorical inequalities shape labour market outcomes, demonstrating how gender is often more important than performance in facilitating career trajectories of workers.

My research will contribute to our understanding of the gendered experiences of men and women working in the 'new economy' particularly highlighting project-based industries. Second, it will also address an area of neglect in economic geography concerning gender and social networks and network rewards for men and women.

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